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The Changing Advertising Landscape
Reaching consumers has become harder and more expensive as the advertising channel landscape evolves and “opt-in” becomes the dominant route to customers. With traditional media loosing its share of marketing spend, non-traditional options, such as in-store, promotions, the Internet and mobile technology increasingly become more attractive, organizations must find new and innovative ways to make non-traditional media more compelling and relevant to reaching bottom line objectives. Pixman™ Nomadic Media is an innovative, experiential and ubiquitous street marketing media with a methodology crafted to engage and interact face-to-face with consumers. It is based on a “human transaction” approach to reach and expand the brand to consumer experience. |